P-03 — Case study
Headless storefront
A storefront that reads like a magazine and checks out in two taps. Subscriptions doubled.
- Client
- Mara Roasters
- Sector
- E-commerce
- Year
- 2024
- Status
- live
- Modules
- WordPress & CMSWeb EngineeringSEO & Digital Growth
01
The brief
A roaster with a loyal following and a store that loaded in six seconds. Product pages were catalogue rows; nothing about them tasted like coffee.
02
The build
WooCommerce kept as the back office; the storefront rebuilt headless in Next.js with editorial product pages, a two-tap checkout and subscriptions as the default path. Structured data and a content architecture aimed at both search and AI answers.
03
The result
The store loads in under a second on a phone. Subscription sign-ups doubled in the first quarter, and organic search became the largest channel.
Outcomes
2×
subscription sign-ups
< 1s
mobile load
2 taps
to checkout
#1
organic as a channel
- WooCommerce
- Headless
- Stripe
Next on the board · P-04
Investor portal & reportingSable Capital · FintechReady when you are.
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